Social Media Strategy

      These days, everyone is talking about how you need a Facebook page, Twitter account, YouTube channel and countless other online presences. But, no matter how popular — and powerful — these tools may be, you should never just throw yourself into social media. Before beginning your online conversations, you must first analyze how these channels strategically align with your objectives. To help you do so, SUCCESSWERKS doesn’t offer cookie-cutter social media solutions. Instead, we develop your customized social media strategy by analyzing what makes sense for your business and your target audiences using the “Five Ms”: mission, market, message, method and metrics.

Mission

Here we uncover your specific purpose and goals for engaging in social media. We will determine what you want to get out of the conversations and the level of user engagements you’re seeking. We also want to address if you are using social media as part of a cause marketing or public relations campaign, to create brand awareness, a combination of all three — or something different entirely.

Market

To engage your audiences effectively, we must know whom your target markets are and what makes each audience engage online. By identifying the audieces you’re communicating to — and why — we are better able to implement the most effective social media tools from the start.

Message

To share the right message and get above the noise, you must first identify what your audiences want to receive from you. So, we want to know your market position against your competition, your brand personality’s tone and the messages you want your market and audience to hear, remember and share. We’ll also want to ensure your online and offline communications are inline, so you share relevant and consistent brand messages at every touchpoint.

Method

After identifying the targeted messages you need to share with your specific audiences, we look at the different social media platforms and tools available to use in your campaign. We’ll address how to best work within your budget and the results you seek, and will create your social media plan accordingly.

Metrics

An investment in social media must result in relevant user engagement and deliver the true value you seek for your business. In order to understand your complete ROI — which encompasses your return on investment, influence and engagement — we not only provide you insight into your campaign’s effectiveness, we measure your user engagement, feedback and sentiment through an in-depth, customized dashboard. We also support you with Social Content Relationship Management (Social CRM) and track how well your conversations are supporting your online reputation — and the opportunities you can seize along the way. From there, we continually assess your user engagement, likes and dislikes, and areas for improvement, so we foster the most valuable brand community and create loyal followers.