Once you’ve identified your social media strategy, the next step is developing your campaign. From customizing social media tools that reflect your company’s unique brand to monitoring the tools’ effectiveness, every piece must strategically connect for ongoing relevance, effectiveness and value. We can support our clients with the following social media development services:
Customized Social Accounts
While many companies believe simply having a Facebook page or Twitter account is enough to represent their brand online, we approach different social networks more strategically. We want to make sure your company’s social media outlets completely support your brand image while engaging the audiences you seek with proper calls to action. For example, we will customize your Facebook page with original cover image and profile pic designs. Then we can turn it up a notch and create custom tabs for your Facebook page. These tabs may include a number of features and/or themes, a few are embed videos, polling, like-gateways, and even e-commerce — the approach we take depends on the goals you seek to achieve.
Social Media Management
We know you have many business “to-dos” on your plate every day. So, we help alleviate some of the weight by managing your social media engagements online. We can schedule posts, respond to user conversations and feedback, and ensure timely messages, so you never miss opportunities for success.
Online Reputation Monitoring
Whether you know it or not, the marketplace is probably talking about your business online before you even actively participate in the conversations. Once you start engaging in social media, the real-time discussions only expand and keeping up with and protecting your online reputation becomes more important than ever. At SUCCESSWERKS, we support our clients by protecting your reputation online with cutting-edge software that helps monitor the conversations surrounding your brand, products and services to address customer appreciation and complaints — the moment they happen.
A compelling blog can open meaningful conversations with your audiences while showcasing your product and service expertise using a video- or text-driven format. But, no matter how potentially effective a blog may be, we also know keeping up with relevant content is time consuming — and many business owners simply don’t have the flexibility to post as frequently as they would like (or should). To support our clients, we not only can create an appealing, engaging and search engine optimized (SEO) blog dashboard, we can provide ghostwritten content, posting management, embedded videos and e-stores. Because we customize every relationship and service, the type of blog you create and our level of participation in its success depends on the conversations you want to share — and how much interaction you want to manage yourself.
Social Media Dashboard
Monitoring the breadth of your social media engagements can be a full-time job. To help simplify the process, we have created a customizable dashboard for monitoring all your networks, postings, alerts, blogs, etc. with analytics from over 40 different sites. We even integrated email and text marketing into the dashboard with the ability to support multi-level administrator rights for larger enterprise-level management. This invaluable tool helps streamline efforts and maximize results — from one central location.
Video Production and Distribution
As online streaming becomes increasingly popular, adding video to your online conversations is more important than ever. At SUCCESSWERKS, we offer in-house video production to communicate your message and brand to the world through viral videos, customer testimonials and much more. Whether posting videos on your blog, Facebook page, YouTube or website — or even for marketing purposes at trade-shows and special events — we use state-of-the-art technology to help you create compelling content that visually shares your story, engages your audience and creates results.
Let’s face it, the “app” world is only getting started, and as smartphones and tablets allow complete mobility, “having an app for that” will become even more important to your audiences. To help our clients keep up with the pace of app development, we can create iPhone and Android applications for your mobile market, while ensuring the social engagement experience you offer strategically supports your brand — and helps position you ahead of your competition.
At SUCCESSWERKS, we believe the most effective social media campaigns depend on a solid online marketing plan backing up your efforts. To provide our clients with the best service value, we partner with seasoned marketers, brand writers, content creators, search engine experts and web developers to extend your digital footprint, retain brand consistency and ensure your offline and online strategies remain inline.