Views: 114+ Million, ousting previous record holder Evian Roller Babies

Shares: 3rd most Shared ad

Languages: Shown in 25 different languages

For more, read Mashable’s article.

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According to ERE.net, LinkedIn introduced its newest feature at the social network’s conference last week. The feature, called CheckIn, will allow you to manage your contacts from various events.

So, how exactly does CheckIn work?

Its purpose is to manage the connection between employers and candidates at an event.

For example, a candidate can give their name and address to an employer booth at an event. Employers can then sent follow-up information to the candidates through “Recruiter” in CheckIn.

The new feature also improves LinkedIn’s social campaigns. Previously, employers sent updates to followers via the company page. Now, employers will be able to send updates through “Recruiter” and will be able to track responses.

LinkedIn plans for CheckedIn to be up and running by July 2013.

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Like many other social media sites today, Instagram uses likes and hashtags.

A recent study showed a strong correlation between hashtags and likes on Instagram. The more you tag your photos, the more popular they will be.

Hashtags connect the ties to similar images on the social network, allowing more views from fellow instagrammers.

Moreover, the research showed that the most popular hashtags include #followforfollow, #likeforlike and #instalike.

The post Hashtagging on Instagram May Make Your Photos More Popular appeared first on successwerks.com.

According to the Huffington Post, analysts say that other social networks may be steering users away from Facebook, causing the slowdown. Moreover, analysts say the social network may be too general.

“Facebook is one of the social networks purposefully not built for a special niche or a special user base,” said analyst Chris Silva.

For example, the social media site allows you to share photos, but other sites like Instagram, may be a better alternative. If you’re looking for the latest news through social media, you can find it on Facebook but Twitter is considered the best place to start.

“As users get more social media savvy, we start dialing in what our preferences are,” Silva said.

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However, the gender roles within the internet world do vary. According to a recent study, women are more likely to use Pinterest and Twitter. Men, on the other hand, are more likely to use Google+ and Facebook.

Within this social media “battle of the sexes”, 71% of women are social media users, and men, 62%.

The research concluded the following:

• Twitter- 62% Female dominated
• Facebook- 62% Male dominated
• Pinterest- 70% Female dominated
• Google+- 64% Male dominated
• Youtube- 54% Male dominated

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LinkedIn is becoming the hotspot for business to business. You can do anything from professional gains, reaching new customers to connecting with thought leaders. It has even integrated SlideShare, making it easier than ever to share content with professionals in your field around the world. It is probably a good idea to become familiar with all that it is capable of, because after all it’s going to benefit your business. So if this isn’t convincing enough, take a look at these 5 reasons why you should not ignore your LinkedIn account!

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Most Marketers may have a slideshare account, but have no idea how to use it. In this write up you can learn how to take a closer look at your slideshare, to maximize the use of the platform. Also, here is a great podcast discussing “The Marketer’s Guide To Slideshare”. These two sources will help you create more leads, gain more traffic and much more.

Take a look at our slideshare account to see what we’re doing!

The post How Should You Use Your Slideshare To Benefit Your Business? appeared first on successwerks.com.

SUCCESSWERKS recently created a unique approach on video social media strategy for brand awareness and story telling of a local craft brewery, Hardywood. The video documented the creation of a unique Sidamo Coffee Stout, using an MTV feel. Here is a case study to see what was done for Hardywood Brewery!

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Social media is known to help with customer engagement in turn effecting the growth of any company’s overall revenue. Figure out here what is behind the success in social media marketing.

The post What’s behind the success in social media? appeared first on successwerks.com.

Social media is starting to become a very important piece to the puzzle when it comes to reaching out to the consumer. Here is a Social Media Marketing podcast as where you can learn a little more about how “shared consumer experiences” are reflecting on people’s businesses from an expert Social Media Examiner!

The post Why is Social Media vital for your business? appeared first on successwerks.com.